This executive masterclass helps European companies build the strategy, positioning and roadmap to succeed in the US market. Delivered as the flagship lead-in to the Global Resilience & Innovation Summit, this full-day masterclass gives European founders and scale-up executives a structured, self-built market-entry roadmap and a readiness gap analysis they leave with.

During this workshop, participants will gain valuable insights into: 

• Assessing readiness
• Aligning brand positioning to the US Market
• Building strategic partnerships
• Securing key clients
• Understanding cultural differences in sales, marketing, and relationship management 
• Creating a practical roadmap for successful, streamlined market entry

Participating companies can apply to the RVO subsidy program which can reimburse 50% of the program cost when applied for in advance of the event. For detailed information regarding the workshop, eligibility requirements, and subsidy opportunities, please review the RVO page here.