2026 WerkWell Executive Masterclass
2026 The Hague, Netherlands
This executive masterclass helps European companies build the strategy, positioning, and roadmap to succeed in the US market.
Participants learn how to evolve from selling a solution to selling credibility and confidence to potential clients and investors.
You’ll leave this masterclass with a tailored strategy and a 1:1 session to discuss next steps.
US Market Presence & Knowledge
Understanding how the US market actually works, what buyers expect, and where European companies most often misread it.
Market Opportunity
Sizing and prioritizing the segments, regions, and use cases where your solution has the strongest right to win.
Business Development & Sales
Building a practical pipeline approach: outreach, qualification, pricing and the pace US buyers expect.
Market & Brand Positioning
Translating your European narrative into a US-ready message that sells credibility and confidence, not features.
Team Dynamics & HR
Getting the right people, roles and incentives in place to run a US entry without stalling the home business.
Legal & Capital Strategy
Mapping entity set-up, contracting and funding options so legal and capital decisions support the roadmap.
Ready to assess your readiness for expansion?
Registration
Ready to discover how to enter the US market successfully?
Be sure to take your readiness assessment first.
Then, sign up here for the next 2026 WerkWell Executive Masterclass: The Hague, Netherlands below.