Kristen leads strategic communication, digital engagement, and brand positioning for WerkWell, ensuring mission‑driven values translate into clear, compelling narratives. With deep expertise in multi‑channel digital strategy, public relations, and audience engagement—and more than a decade of experience across U.S. local government and the private sector—she brings a uniquely integrated approach to public‑facing communication. Her work leading strategic communications for the City of San Antonio, the 7th‑largest city in the United States, strengthened her ability to engage diverse audiences, manage complex stakeholder ecosystems, and communicate with clarity at scale.