The U.S. is the largest B2B opportunity most European scale-ups will ever address — and the easiest place to waste time and capital if they enter unprepared. The constraint is rarely the product; it’s positioning, buyer expectations, pricing, and pace. Getting commercially ready before you invest is the difference between scaling and starting over.

Our half‑day intensive workshop helps Dutch founders understand what it really takes to succeed in the U.S.—from positioning and cultural differences to buyer expectations and early traction. If you’re planning expansion in the next 3–24 months, this session gives you the clarity and strategy to move with confidence.

What you’ll leave with:
• A U.S. Readiness Scorecard — a clear, honest read on where you stand and where the gaps are.
• A Positioning Playbook — your EU narrative translated into a U.S.-ready, ROI-first message.
• A U.S. Market Entry Roadmap — a practical, sequenced plan for your first 12 months.

Led by operators who have actually built and communicated at scale in the U.S.: Jennifer Koster (20+ years building cross-sector ventures and revenue-generating ecosystems) and Kristen McAvoy (a decade-plus of U.S. public-sector and private-sector communications, including leading strategic comms for the City of San Antonio). You get the commercial, cultural, and communications insight a European team can’t easily build from the outside.

Limited seats. High‑impact insights. RVO SIB subsidy available for Dutch companies.